Important Questions Prior To Hiring Your Web Designer

When you’re deciding who you’re going to utilize to get your website built it can be a tough decision. How do you understand your web designer is going to offer you what you want? Just how much will the website be? Can you depend on them after you’ve paid? What happens if the worst happens? There are lots of potential threats we can help you to prevent.

To assist you in your decision making process we’ve created the five crucial things you should watch out for before employing your web developer. After all it’s much better to do research study in the very first instance, instead of invest a great deal of lost money. This concise overview will help you to comprehend some of the locations you need to talk through with prospective web designers.

1 – Communication.

Interaction is crucial to the success of your job. All of us know this does not just suggest understanding you’ve spoken once and they were very keen to understand you and get you on board. You should look to do your due diligence. This should give you a good understanding of how well the web designer communicates with their customers. Find out their opening hours. What happens if there’s an issue? Clarify the methods which you can interact with your web developer? Such as telephone, email, instant message, mobile, text, face to face, online forums? If you have a continuous contract how will communication be handled daily?

2 – Search Engine Optimisation (SEO).

Essentially, this indicates asking if your web developer provides you Search Engine Optimisation (SEO) as part of their services. It’s essential to be clear on what they do use and what they do not provide. Numerous web designers may be extremely efficient at web design however SEO is a specialism in it’s own right. If they do offer SEO find out what the this really implies in reality. Your web designer may well utilize a lot of terms you may not recognize with, such as ‘on page optimisation’, ‘off page optimisation’, ‘page rank’, ‘link juice’, ‘link structure’, ‘white hat’ and other methods etc. It’s worth you taking the time to research these terms and understand what’s important to you and your website. I would advise avoiding anybody who informs you they can get you to the top of Google in a week/ 24 hours or some other wonder period. For instance, it can use up to 6 months depending upon what search terms you want to appear for in Google, depending upon how competitive your search terms are. Prevent short term gain strategies, these will just sabotage your website down the line for short term gain. Another alternative to think about is that you may choose to have your custom website design built by a specialist web designer. Then have the SEO done by a devoted Search Engine Optimisation expert separately. If you decide to go with this choice, it’s worth considering a web developer who uses SEO friendly software application in the very first instance. Ask your web designer if their software is Search Engine Friendly. If yes, ask particularly how is the software application they use SEO friendly?

3 – CMS versus Brochures.

When the web began, numerous websites looked like pamphlets. You visited a site with great deals of fixed, non vibrant pages. Today, with the increasingly advanced web innovations that exist, websites such as Facebook and Twitter update dynamically, in real time.

If you know that you want to upgrade your website yourself you should seriously think about going with a Content Management System (CMS). The excellent advantage is that you can run the website yourself. For brochure style website you may have pay for updates as the web developer needs to spend time upgrading the website in your place. If you do choose a sales brochure design website, discover the continuous management costs. If they do utilize a CMS system, inquire what training you’ll need to get up to speed on utilizing and administering the system.

4 – To be open or closed?

It’s prudent to ask what would take place in the worst case circumstance? If your web developer’s company went bust, would your website still function? For those web developers who utilize their own in house technology, find out what occurs if they did go out of business? Would your website still operate? For web designers who use open source innovations such as WordPress, Joomla, Drupal, etc these are open source so the technology at least should be safe. Inquire about your hosting also. Is the hosting connected to their own business? Typically business will use 3rd party hosting outside their own company.

5 – Speed kills.

Speed does indeed eliminate. However in this case it’s sluggish speed that eliminates. Any website that loads over 6-8 seconds will rapidly turn off visitors. How many times have you clicked a website and when it gradually loaded you ‘d had enough? You then moved on or gone back to Google. Ask your web designer what hosting bundles they use? Is it joint hosting system or on it’s own devoted server? You must be provided a menu of choices for hosting based upon your requirements. Beware if not. Follow up with your web developer on how the hosting works? Speak with your web designer about the options for accelerating your website. This can include a Content Delivery Network (CDN), caching programs and minify. Does your web designer use these kind of services? Remember, slow speed eliminates, a fast filling website has made the right to be seen and heard.

Summary.

Keep in mind, above all, due diligence on Web design Randburg prior to employing them. What do independent reviews from previous clients state? How can you interact with them? Do they provide Search Engine Optimsation (SEO)? What innovation do they us? Follow these 5 tips above to get yourself a web designer worthwhile of your project!

5 Myths About Website Design & S.E.O

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

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