5 Myths About Website Design & S.E.O

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

For quality website design services, please visit the links below:
Website Design Company in Johannesburg
Website Design Company in Sandton
Website Design Company in Cape Town
Website Design Company in Pretoria
Website Design Company in Durban
Website Design Company in Bloemfontein

SEO Services in South Africa


Why Monthly Website Design Packages Works Well

If you wish to build a website, then there are several various ways available on these days. In the recent years, getting started with front-end web development and design has become much easier. Whenever you are starting to build a new site with HTML and CSS, it is safe to work on a step by step procedure.

HTML5 and CSS3 have played a real attention for creating a responsive website. So, here you can get an idea of how to start the web designing your website using HTML and CSS. Formally, HTML is used to create the web page as well as content as it is. But CSS is used to design the page and inform where the content and image is to be look and place.

Your layout should keep people on your Website AND create them return for more so executing Some of the “C” on your website layout to enhance your conversion rate.

1. Content

“Content is king” so make sure your web copy is distinctive, refreshing, helpful to users and fits in with the general layout.

Broadcast content using RSS Feeds, emails along with SMS to your intended audience and connect to relevant websites to get your point across (automate that at the web site design).

Interactive site design (online games, weather reports, etc..) ensures customers spend more time on your site.

Contain F.A.Q.S, reports, research data or online response forms and incorporate calls to activities throughout the site.

2. Community

Engage people on your site, plug-ins out of Social networks ought to be integrated into your site design to further build individuals awareness of your brand.

3. Communication

It is essential for customers or prospects to reach you, exhibit your contact information on each and every web page and use an email notifier to notify customers of any updates on the site.

Your design should incorporate a Website and permit opinions giving you a much better comprehension of your customer’s needs.

4. Customisation

Allow people to re create landing pages and confirm the site design is client centric with private greetings and individual tastes.

5. Commerce

Clients need to have the ability to finish the whole buying process online so integrating online enrollment, secure payment centres, order tracking and return policies at the web site design is vital.

6. Convenience

Make sure that your Hosting Company is dependable and maintain your site down time to a minimum, eliminate dead links and make sure that data is no more than 3 clicks off (strategy through the first site design period).

The site design should guarantee a nice user experience with easy navigation, very good images and very clear typography.

7. Option

The site should provide a broader choice of goods than ordinary distribution channels or maybe offer you a product customisation alternative for enrolled members.

8. Price

We constantly searching for deals and the simplest way to locate them is online, provide discounts for online purchases or reservations (see www.website-designers.co.za get a fantastic example of monthly website design packages).

Lots of thought must enter site designing so constantly plan before you start your online presence (or redesign your current website design).

We incorporate different advertising and marketing techniques to all our website design and will soon be sharing remarks in future content.

Why It Is Necessary To Have A Custom Web Design

Website designers play a very important position on how widespread your online business site goes to be. One mistake that most companies make will not be paying sufficient consideration to the design, therefore they find you with a product that’s not interesting sufficient to guests or one that’s not targeted at all. If you want to expose your online business prosper and have it stand out from the competition, then you definitely ought to offer much thought to the design.

Custom net design helps your corporation to be simply discovered and engages customers in such a manner that the intended motion is taken on the finish of the go to develop your business. Customized designs are these that are lower to satisfy the precise wants and requirements of your business. It should have all parts that give prospects reason to decide on your over others. Customized design is a robust device for any enterprise because of a number of reasons.

Website Design Companies1. It gives visual attraction to match your unique brand. When you may have a refined basis, you find yourself highlighting sophistication and uniqueness that is your business. Your brand is supposed to promote your business, whereas the new site is what sells the brand. With custom design, you’ll be able to capture your focused viewers, making you different. It merely applies your company’s imaginative and prescient to take your enterprise higher.

2. Customized net design provides you clear code. This can be an essential search engine optimization component that makes certain that the online site is search engine pleasant so your business is well found in searches. Net experts take the time in handcrafting the site so you’ve got an efficient code constructed to take your internet site a notch higher. HTML experts utilize business standards and markups to spice up publicity of the site to search engines like google and this interprets into higher page rankings.

3. It makes an amazing branding tool. One of the crucially important issues for any business is to be remembered by potential customers. Using custom graphics on your corporation site will simply get you this. You’ll be able to make sure that your content will be read by more individuals and guests will stay lengthy sufficient on the site to make conversions. A custom internet design is a great software to really make repeat customers.

4. It helps you stand out from competitors. The reality is there isn’t anyone single business that does not face competition. Customers are at all times looking for quality and trust in products or services and how you bundle your brand can determine how qualified you appear to their eyes. Customized websites will help you create that high-quality presence that clients can trust the brand, therefore, you standout from the remainder of your opponents making a huge difference. Your uniqueness is what’s going to promote what you are promoting and this is what a custom net design goes to do for you.

5. A custom web design is buyer focused. When you’re in business, the client is crucial factor of your business. Your netsite due to this fact must be structured in such a method that it doesn’t solely appeal to the customer, but also meet with their needs and expectations. The user expertise in your site is of significance and customized designs make sure that you impress clients all the way in which to call to motion to make valuable sales.